Microsoft Power BI
Connect to and visualize any data
Connect to and visualize any data using the unified, scalable platform for self-service and enterprise business intelligence (BI) that’s easy to use and helps you gain deeper data insight.
Key Features
- Connect to, model, and visualize your data, creating memorable reports personalized with your KPIs and brand. Get fast, AI-powered answers to your business questions—even when asking with conversational language.
- Make the most of your big data investments by connecting to all your data sources with the scale to analyze, share, and promote insights across your organization while maintaining data accuracy, consistency, and security.
- Work together easily on the same data, collaborate on reports, and share insights across popular Microsoft Office applications such as Microsoft Teams and Excel—empowering everyone in your organization to quickly make data-driven decisions that drive strategic actions.
Gartner Magic Quadrant
Gartner had this to say in their annual Magic Quadrant for BI Analytics:
"Microsoft is a Leader in this Magic Quadrant. Its primary ABI platform, Power BI, has massive market reach and momentum through Microsoft 365, Azure and Teams integration, flexible pricing, well-above-average functionality, and an ambitious product roadmap.
In 2023, Microsoft announced Fabric to provide a comprehensive and integrated data analytics platform. As a result, Power BI has become part of a broader suite that, in addition to ABI, also delivers data management, data science and real-time analytics. While the Power BI Premium product capabilities will not change, starting 1 July 2024, customers will no longer be able to buy the P-SKU and instead will need to buy the F-SKU for Fabric.
Strengths:
- Strong combination of price, functionality and ecosystem: Over the last four years, Microsoft has become the dominant vendor in the ABI platform market due to a combination of low prices, comprehensive functionality, and integration with a widely deployed ecosystem that includes Microsoft 365, Azure and Dynamics.
- Copilot brand closely associated with generative AI: Starting with Copilot for Microsoft 365 and now moving onto Copilot for Power BI, Microsoft can leverage emerging generative AI technologies to drive adoption and accelerate the report creation process.
- Power portfolio and product ambition: Microsoft has a clear vision for cross-utilization of Power BI, Power Apps and Power Automate to drive business value. Power Apps can be embedded in Power BI dashboards, or it can access Power BI datasets. Power Automate flows can be constructed to take various actions based on the data. AI-powered services, such as text, sentiment and image analytics, are available within Power BI Premium.”
